![]() ![]() ![]() For a vehicle that was once being flipped for massive profit, the slump of the F-150 Lightning is difficult to ignore. Typically, manufacturers don’t place incentives on new vehicles unless they’re in oversupply, and that’s exactly what seems to be happening.Īs Reuters reports, Ford dealerships are sitting on 86 days of F-150 Lightning inventory as of July 11, significantly above June’s 53-day average reported by the analysts at Cox Automotive. Given the Fed’s key overnight interest rate right now, that’s hugely incentivized financing on a product that, for the most part, has been historically desirable. Customers who order an XLT or higher trim by the end of July will get a $1,000 cash incentive and interest rates as low as 1.9 percent for 36 months. On top of the headlining Ford F-150 Lightning price cuts, the blue oval is sweetening the deal with incentives. Considering the high inflation we’ve seen over the past few years, the updated pricing for consumer-centric models (remember, the base Pro trim is for fleets) seems quite alright. Pricing for the Lariat trim is up by $2,821, while Platinum trim pricing is only up $1,421 over pricing at launch. Fleet-spec Pro model pricing is up a whopping $10,321, although the XLT trim sees a relatively modest price increase of $2,321. That brings top-of-the-line pricing down to $93,990 which is still a lot of money.įor greater context, let’s look at the original prices Ford set for the F-150 Lighting way back in early 2022. Finally, the king of the range, the Platinum Extended Range, sees the smallest price reduction - a mere $6,079. As with that lower trim, the Extended Range battery on the Lariat trim sees an $8,479 markdown, bringing its price to $79,490. The standard range Lariat 510A sees the second-smallest price cut in the model range, a $6,979 reduction that brings the sticker price down to $71,990, or exactly the same price as the Extended Range XLT. The slightly posher XLT 312A model sees an $8,479 price cut to $61,990 including freight, while the XLT 312A with the Extended Range battery sees an $8,879 price cut, bringing the sticker to $71,990 including freight. Step up to the basic XLT 311A model, the cheapest one retail consumers can actually buy, and you’re looking at a $9,479 price reduction to $56,990 including freight. The biggest discount is on the fleet-only Pro trim, which sees a $9,979 price reduction to $51,990 including a $1,995 freight charge. With the price drop, plus incentive cash, plus federal tax discounts, it’s possible that you can get an electric XLT truck for about the same price as a similarly spec’d gas-powered truck. This, of course, after the company raised prices significantly on the trucks. Ford is claiming that huge efficiencies in its production have resulted in the company being able to drop prices of its F-150 Lightning electric truck by almost $10,000. ![]()
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